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Brooklyn, NY · Web Design
Brooklyn Website Design: Built for a Market of Small Operators
Most local businesses in Brooklyn are tiny, with 66.7% under five employees, and that changes what a small business needs from its site. Before you commit to Brooklyn web design, look at the field you would be joining. GetPhound builds custom WordPress websites with design mockups first and a dedicated project manager from the initial call to launch.
Numbers for this market
How Crowded Is the Small Business Field in Brooklyn?
Local Website Competition Index
70.8/ 100
Position 248 out of 1,822 counties that have at least 20,000 residents, and 153 among the 400 markets on this website. Read it on a 0 to 100 scale, where higher means more small businesses for each resident and quicker change. The calculation, step by step
We measure each U.S. county-equivalent with 20,000 or more residents on how many small local businesses (the shops, practices and contractors that run on a small-business website) share its residents and how fast new ones keep arriving. Brooklyn scores 70.8, which is busier than most.
Look past the score and two features set Brooklyn apart: it is full of tiny businesses, most with fewer than five employees, and it is barely growing, or even shrinking. Below, every measure gets its own tile, so you can see which ones drive the score.
- Locations with under 10 employees, per 10,000 people 36.3 Sits above 63% of counties
- Net change in employer locations of every kind, 2017 to 2022 +4.3% Sits above 60% of counties
- Portion of locations with fewer than 5 staff 66.7% Beats 90% of counties
- Portion of locations with 20 or more staff 6.5% Outranks 52% of counties
- Population movement since the 2020 Census -6.4% Lags 99% of counties
- Median household income, 2023 estimate $76,353 Beats 73% of counties
- Building permits in 2025, per 10,000 people 26.7 Falls behind 52% of counties
Each bar marks where Brooklyn sits among all 1,822 counties of 20,000 or more people. Built from: the Census Bureau's population estimates, County Business Patterns (2017 and 2022), Census income estimates and building permit data.
Market profile
Brooklyn's Local Field Is Full of Tiny Businesses
66.7% of the local businesses we track in Brooklyn (7,434 of 11,152 locations) employ fewer than five people, more than in 90% of counties. Owners at that size have only spare hours for their own websites, which is where a custom build that someone else keeps up to date becomes a real advantage.
Population: 2,561,225, the 9th largest of 3,143 U.S. counties, down 6.4% since the 2020 Census.
Brooklyn is dense, and customers describe where they are by neighborhood as much as by the city name. A site that names the neighborhoods you serve, with directions and parking where they apply, is useful to a visitor who is already nearby.
Who else is online
Which Brooklyn Categories Are Most Crowded With Small Businesses
Fifteen kinds of local business, one yardstick: locations with fewer than ten employees for every 10,000 residents, set against the median county. At 2.0x, a county has double the usual number of small shops per resident. Anyone shopping for small business website design in Brooklyn is up against these numbers.
Kind of businessBusiness locationsSmall-shop density next to a typical countyGrowth or decline 2017 to 2022Established locations, 20+ staff
Beauty salonsBusiest 877 +4.4% 4
Full-service restaurantsMost established 2,214 -4.9% 344
Residential remodelersFastest growing 1,364 +20.5% 27
Physicians offices 1,463 -15.6% 114
Dentists 810 -7% 28
Real estate agents and brokersTiniest shops 778 +7.2% 3
Electrical contractors 581 +11.7% 55
Accounting and CPA firms 249 +10.7% 5
Law offices 703 -3% 14
Plumbing, heating and air-conditioning contractors 765 -2.2% 81
Roofing contractors 61 +8.9% 0
Janitorial services 270 +13% 34
General automotive repair 428 -9.5% 4
Insurance agencies and brokerages 445 +5.7% 9
Landscaping servicesMost room 144 -0.7% 0
Crowding is locations with fewer than 10 employees per 10,000 residents, divided by the same figure for the median U.S. county of at least 20,000 residents. On the bars, 1.0x is the typical county. Counts are Census establishments for 2017 and 2022, so they describe businesses, not websites. Method
In the beauty salons category, small operators crowd Brooklyn most. There are 877 locations and 836 have fewer than ten employees, which is 2.5x the density of a typical county, up 4.4% since 2017. Running ahead of a typical county as well: full-service restaurants (1,482 small locations, 2.1x) and residential remodelers (1,282 small locations, 1.8x). The thinnest field is landscaping services, at 0.2x typical (144 locations), where fewer small competitors mean fewer similar sites to stand apart from.
Residential remodelers added locations faster than any other category (up 20.5% to 1,364), so new competing sites keep showing up there. Established players cluster in full-service restaurants: 344 of 2,214 locations (16%) employ 20 or more people, generally the ones with bigger budgets and bigger sites.
This is a headcount of businesses and nothing more: no website audits, no visitor numbers, no promises about what a site will produce. Treat a crowded category as a reason to plan for standing out and a thin one as an opening.
Similar markets
Which Markets Look Most Like Brooklyn?
Of the 400 markets on this site, these six are the best matches for Brooklyn. The match blends size, income, small-business density, established employers, the number of towns and building activity.
| County | LWCI | Residents | Population trend since 2020 | Employer locations since 2017 | Locations under 10 staff, per 10,000 residents |
|---|---|---|---|---|---|
| Brooklyn, NY (you are here) | 70.8 | 2,561,225 | -6.4% | +4.3% | 36.3 |
| Queens, NY | 71.9 | 2,252,196 | -6.4% | +1.1% | 46 |
| Hillsborough County, FL | 81.8 | 1,535,564 | +5.2% | +15.1% | 52.6 |
| Essex County, NJ | 72.3 | 851,117 | -1.4% | +2.4% | 41.9 |
| Philadelphia County, PA | 43.8 | 1,550,542 | -3.3% | +6.1% | 29.5 |
| Sacramento County, CA | 71.9 | 1,584,288 | 0% | +13.2% | 37.4 |
| Pima County, AZ | 67.3 | 1,063,162 | +1.9% | +3.9% | 38.2 |
The six look-alikes are whichever markets on this website score closest on size, income, small-business density, established employers, places and construction. See the sources above.
Closest on paper: Queens, NY, at 71.9 against Brooklyn's 70.8. The most distant of the six is Philadelphia County, PA, at 43.8. If you are weighing Brooklyn website design, treat the table as a picture of how alike the competition is, not as a forecast for your site.
Where demand is heading
Fewer New Homes Than the 2023 Peak in Brooklyn, but This Year Is Picking Up
Housing units that received building permits. Source: the Census Bureau Building Permits Survey. These count permission to build, not homes completed.
Permits in Brooklyn peaked at 15,076 units in 2023; 2025 brought 6,844, about 55% less. Even so, 2025 equals 26.7 units per 10,000 residents, a lower rate than 52% of counties. Eight months into 2026, 6,183 units have been permitted, compared with 4,013 over the same eight months of 2025 (+54.1%).
Among construction-linked categories, residential remodelers (1.8x typical) and real estate agents and brokers (1.2x typical) carry the most small-business competition in Brooklyn. New households look up local services from their phones, so a website that is live and plain before they arrive meets them first, and a refresh is easier to schedule in a slow season than a busy one.
What it means for your site
Salon Websites in Brooklyn: What Matters
The category with the most small-business competition in Brooklyn is beauty salons. Beauty salon visitors want to see the work, meet the stylists and book from a phone, so a gallery, a service menu and a clear booking link belong at the front.
The website is also where visitors land after any search or referral. We build ours with well-organized code and structure them for SEO, and pair them with RankGuarantee™ local landing pages and AI search work when a business wants more visibility.
The pieces of a custom site
Brooklyn Web Design: What You Get
Project manager and developers
Your project lead and developers are assigned to you for the whole build, with support from a U.S.-based team afterward.
Built for search and AI
Sites are fast, refined and laid out for SEO with well-organized code. Because speed, reliability and security can affect SEO, we treat them as part of design, and clean pages are easier for AI tools to read. See RankGuarantee™ landing pages.
Kept running, and yours
The website is yours, with complete control and access, and it is hosted on managed WordPress with monitoring and kept updated and patched for you. About hosting and maintenance.
Call it web design in Brooklyn, website design or a custom WordPress site: the work is a site built for Brooklyn customers and for your business.
How it works
The Four Stages of Building Your Brooklyn Business Website
Most websites take about four to six weeks from the first call to launch.
Start with discovery
The first conversation covers what the site has to achieve, which features you need and the looks you like.
Plan the site
The project lead sits down with the developers and converts the discovery notes into a written plan for the build, so nobody starts designing from guesswork.
Development
The developers build a first version from the approved mockups on WordPress. Review and edits follow, then launch preparation.
Launch day
The last step is a check across browsers and devices, and then the site is live. After a standalone launch you receive a training video.
Cost
Custom Website Pricing for Brooklyn Businesses
A site's cost comes down to scope: how many pages, which features and how much content. So we quote each project after a short call instead of posting one price. Set up a call with our CEO.
A website on its own
You do not need an Organic Growth plan. You get mockups, a custom WordPress build, up to 30 development hours, a dedicated project manager and a training video once the site is live. See how our websites work.
Included with Organic Growth Gold and Platinum
A fully managed, custom-built website, with hosting and maintenance, comes with the Gold and Platinum plans, alongside RankGuarantee™ landing pages, content and AI search work. A website is not part of Silver. Everything is month to month, with no setup fee and no contract. Compare the plans.
Check the math
Work Out Whether a New Website Pays Back for You
Whether a new site pays off in Brooklyn depends on your numbers, not an average. Type in your quote and numbers to see how many extra customers cover the build and hosting.
Questions we hear
Your Questions About Websites in Brooklyn, Answered
What does web design cost for a small business in Brooklyn?
Cost follows scope: pages, features such as bookings, forms, a store or a member area, and the amount of content to produce. There is no flat price list: a short call with our CEO is how you get a custom quote. From opening call to launch, most websites take about four to six weeks. If you pick Organic Growth Gold or Platinum, a fully managed custom website is included.
What is the timeline for a new website in Brooklyn?
Expect about four to six weeks start to finish. There are four stages: discovery, planning, development and launch, including a first pass for your review and a round of edits. In a field as crowded as beauty salons in Brooklyn, it is worth starting early so the new website is live before your busy season.
Is Brooklyn a competitive market for small business websites?
More than most places. Brooklyn registers 70.8 on our Local Website Competition Index, ranking 248th of 1,822 counties with 20,000+ residents, and 153rd among the 400 markets on this site. Small-business competition peaks in beauty salons, at 2.5x the typical county. 66.7% of local business locations have fewer than five employees, so many competing businesses are one-person or very small shops. That makes a distinct, fast-to-read site matter more, not less. If you are comparing web design in Brooklyn, this is the market you would be joining.
Which local businesses compete for attention online in Brooklyn?
The top three categories by location count in Brooklyn are full-service restaurants (2,214), physicians offices (1,463) and residential remodelers (1,364). On small-business density versus a typical county, beauty salons (2.5x) and full-service restaurants (2.1x) lead. Category size counts the sites yours will be viewed beside, not how yours will fare.
Who owns the finished website, and who manages the build?
The site is yours, with complete access and control, and you are never renting it back from us. During the project you work with a dedicated project manager and developers, from the first conversation until launch, with support from a U.S.-based team once you are live.
What happens to the site after launch: hosting and maintenance?
We host on managed WordPress, with updates and monitoring. Maintenance means updating WordPress, themes and plugins on schedule, installing security updates as soon as they are available, reviewing the site after each routine update, and doing a content review a few times a year. Your domain name is a separate purchase, managed apart from hosting.
Does a better website help me get found in Brooklyn?
It gives you a stronger base. GetPhound sites use well-organized code and are laid out for SEO, and page speed, reliability and security can affect SEO. To go further, we add RankGuarantee™ local landing pages and, in Organic Growth, AI search (GEO) work. We do not promise a ranking, and we do not promise to be named in an AI answer.
Do I need an Organic Growth plan to get a website?
No plan is required. A website can be a standalone project. Choose Organic Growth Gold or Platinum and a fully managed custom website with hosting and maintenance comes with it, but Silver does not. Each plan is month to month, and none charges a setup fee.
Can one website speak to each neighborhood in Brooklyn?
Absolutely. We can build service pages for the neighborhoods and nearby areas your customers come from, keeping your address, hours and directions consistent on every page. It is planned up front, in discovery and planning, before anything is designed.
Next door
The Counties Closest to Brooklyn
Your service area may spill over the line. Here are the counties nearest Brooklyn, by distance between centers:
- Queens, NY is 6 miles away, with 2,252,196 residents and an index score of 71.9
- Hudson County, NJ lies 9 miles out, with 705,472 people and an index score of 71.2
- Manhattan, NY is 10 miles out, with 1,597,451 people and an index score of 43
- Staten Island, NY is 11 miles away, with 490,687 residents and an index score of 69.5
Where the data comes from
How This Brooklyn Page Was Assembled
None of this page's numbers come from client accounts. Public Census Bureau files supply every figure, run through one formula for each county, so Brooklyn can sit beside any other market. We publish no traffic, ranking or conversion results from GetPhound sites either, because outcomes differ by business.
- Date builtOctober 19, 2026
- Files usedCensus population estimates for 2023, the 2017 and 2022 editions of County Business Patterns, the Small Area Income and Poverty Estimates for 2023, the Building Permits Survey (2021 through 2026 year to date), and the Gazetteer files for county centers.
- How it is definedThe exact calculation of the Local Website Competition Index plus all of the derived figures are written out on the methodology page. See where each market lands in the index.
- Spot a mistake?Email hello@getphound.com and we will look the figure up again in the source.
Contact Us
Ready for Brooklyn Web Design That Works Hard?
Tell us what your business does and which parts of Brooklyn you serve, and we will talk through the pages and features you need and send a custom quote. Reach us by phone at 610-825-4363 or by email at hello@getphound.com, and we will book a call with our CEO. If you are comparing small business website design in Brooklyn, a short call is the quickest way to see what fits.