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Cass County, ND · Web Design
A Custom WordPress Website for Your Cass County Business: Ready When the New Neighbors Search
Cass County is building quicker per resident than 79% of counties, and that changes what a small business needs from its site. Before you commit to a custom WordPress website for your Cass County business, look at the field you would be joining. GetPhound builds custom WordPress websites with design mockups first and a dedicated project manager from the initial call to launch.
What the data says
What Is Behind Cass County's Local Website Competition Index Score
Local Website Competition Index
65.3/ 100
Position 361 out of 1,822 counties that have at least 20,000 residents, and 203 among the 400 markets on this site. Read it on a 0 to 100 scale, where higher means more small businesses for each resident and quicker change. The calculation, step by step
We rate each U.S. county-equivalent with 20,000 or more residents on how many small local businesses (the shops, practices and contractors that run on a small-business site) share its residents and how fast new ones keep arriving. Cass County scores 65.3, which is busier than most.
The score is only part of the picture. Cass County is building new homes faster than most for its size, and it is also growing quicker than most counties. The tiles that follow show where each measure falls among all the other counties.
- Small shops per 10,000 residents (under 10 employees) 46.8 Sits above 84% of counties
- Net change in employer locations of every kind, 2017 to 2022 +6.2% Outranks 69% of counties
- Share of locations with under 5 employees 57.8% Trails 54% of counties
- Share of locations with 20+ employees 12.5% Outranks 92% of counties
- Towns and cities of at least 2,500 people 3 Tops 62% of counties
- Population movement since the 2020 Census +6.4% Sits above 91% of counties
- Median income per household, 2023 $75,477 Sits above 72% of counties
- Building permits in 2025, per 10,000 people 59.4 Beats 79% of counties
The bars show where Cass County lands among all 1,822 counties of 20,000 or more people. Built from: Census population estimates, County Business Patterns (2017 and 2022), SAIPE income estimates and building permit data.
What shapes websites here
Cass County Is Building Faster Than Most Counties
Construction is a defining feature of Cass County: 59.4 housing units authorized per 10,000 residents in 2025, ahead of 79% of counties. Each new neighborhood adds households to reach, and each will look up local services from a phone, so a site's mobile layout and service-area pages do a lot of work.
196,362 people live here, which puts Cass County 356th among 3,143 U.S. counties; the headcount is up 6.4% since 2020.
Fargo holds roughly 68% of Cass County's residents, so it counts most, but West Fargo, Horace and Casselton and the rest of the county search by their own town names too.
Turning the data into a plan
The Cass County Real Estate Market and Your Website
The category with the most small-business competition in Cass County is real estate agents and brokers. An agent or brokerage website works best when it is organized around places, with a page for each community served, listings or ways to reach listings, and a personal introduction to the agent.
Your website also has to be easy for search engines and AI tools to read: well-organized code, quick loading and pages that answer customer questions. No site can guarantee a ranking or an AI mention. If you are comparing Cass County website design, make sure code and structure are part of the conversation, not only the design.
Who lives where
Where Cass County's Customers Live
The latest Census estimates put residents of Cass County in the places below. Each is a distinct group of customers who think of their own town first, which counts when you are weighing small business website design in Cass County.
| Community | Population (2023 figure) | Percent of the county total |
|---|---|---|
| Fargo | 133,188 | 68% |
| West Fargo | 40,400 | 21% |
| Horace | 5,643 | 3% |
| Casselton | 2,472 | 1% |
| Mapleton | 1,435 | 1% |
| Kindred | 1,024 | 1% |
Source: Census Bureau place-level population estimates. Cities, towns and census-designated places are all counted; where a city straddles a county line, only the Cass County share is shown.
The housing pipeline
Fewer New Homes Than the 2022 Peak in Cass County, and This Year Is Slower
Permits for new housing units. Data: Census Bureau permit files by county. These count permission to build, not homes completed.
Permits in Cass County peaked at 2,058 units in 2022; 2025 brought 1,166, about 43% less. Even so, 2025 equals 59.4 units per 10,000 residents, a higher rate than 79% of counties. Eight months into 2026, 670 units have been permitted, compared with 948 over the same eight months of 2025 (−29.3%).
Among construction-linked categories, real estate agents and brokers (3.1x typical) and roofing contractors (3.0x typical) carry the most small-business competition in Cass County. New households look up local services from their phones, so a website that is live and straightforward before they arrive meets them first, and a refresh is easier to schedule in a slow season than a busy one.
Who visitors compare you with
Cass County Small Business Competition by Category
Fifteen kinds of local business, one yardstick: locations with fewer than ten employees for every 10,000 residents, set against the median county. At 2.0x, a county has double the usual number of small businesses per resident. Anyone shopping for a web design company in Cass County is up against these numbers.
Line of workLocationsSmall-location density versus typicalNet change 2017 to 2022Established locations, 20+ staff
Real estate agents and brokersBusiest 147 +30.1% 0
Roofing contractors 20 +25% 3
Janitorial services 77 +22.2% 10
Beauty salons 90 +9.8% 3
Accounting and CPA firms 37 -5.1% 0
Insurance agencies and brokerages 137 -4.9% 4
Electrical contractors 75 +7.1% 10
Dentists 90 +9.8% 6
Residential remodelers 80 +17.6% 3
Plumbing, heating and air-conditioning contractors 95 +14.5% 18
Landscaping services 79 +1.3% 6
Law offices 74 +0% 6
General automotive repairQuickest growth 56 +30.2% 0
Full-service restaurantsLeast crowded 131 +4% 70
Physicians offices 48 -12.7% 15
Crowding is locations with fewer than 10 employees per 10,000 residents, divided by the same figure for the median U.S. county of at least 20,000 residents. The dark tick on each bar marks 1.0x, the typical county. County Business Patterns establishments for 2017 and 2022; they say nothing about websites. See the method
In the real estate agents and brokers category, small operators crowd Cass County most. There are 147 locations and 145 have fewer than ten employees, which is 3.1x the density of a typical county, up 30.1% since 2017. Next in line for small-shop crowding come janitorial services (59 small locations, 3.0x) and beauty salons (75 small locations, 2.9x). The thinnest field is full-service restaurants, at 0.7x typical (131 locations), where fewer small competing businesses mean fewer similar sites to stand apart from.
General automotive repair added locations quicker than any other category (up 30.2% to 56), so new competing sites keep showing up there. Established players cluster in full-service restaurants: 70 of 131 locations (53%) employ 20 or more people, usually the ones with bigger budgets and bigger sites.
Remember what this measures. It counts business locations from Census data. It says nothing about site quality, traffic or results, so use it to understand the size of the field, not to forecast a return.
Look-alike markets
Six Counties That Resemble Cass County
Cass County has six near-twins among our 400 markets. We picked them by weighing population, income, how thickly small shops sit, how many employers have 20 or more staff, how many places there are and how much is being built.
| County | Score | People | Since 2020 | Employer locations since 2017 | Locations under 10 staff, per 10,000 residents |
|---|---|---|---|---|---|
| Cass County, ND (this page) | 65.3 | 196,362 | +6.4% | +6.2% | 46.8 |
| Lancaster County, NE | 71.3 | 326,716 | +1.3% | +4.2% | 49.2 |
| Benton County, WA | 74.4 | 215,219 | +4% | +10.7% | 41.9 |
| Butler County, PA | 56 | 198,413 | +2.4% | +3.3% | 39.2 |
| Minnehaha County, SD | 67.2 | 206,930 | +4.9% | +8.6% | 38.7 |
| Leon County, FL | 46.6 | 296,913 | +1.6% | +4.7% | 45.6 |
| Smith County, TX | 65.5 | 245,209 | +5% | +6.8% | 39.3 |
Look-alikes are chosen from our 400 markets by weighing size, income, density of small employers, established employers, number of places and building activity. Data sources match the ones above.
Closest on paper: Lancaster County, NE, at 71.3 against Cass County's 65.3. The most distant of the six is Leon County, FL, at 46.6. If you are weighing Cass County website design, treat the table as a picture of how alike the competition is, not as a forecast for your website.
Try your own numbers
A Website Payback Calculator for Cass County Businesses
A site is a one-time build plus ongoing hosting, so the useful question is how many new customers it takes to cover what you pay. Enter your quote and what a customer is worth to you.
What you get
Web Design in Cass County: What Is Included With Your Site
One team start to finish
A dedicated project manager and developers stay on your project from the initial call through launch, and support comes from a U.S.-based team.
Built for search and AI
We put together with tidy code and a structure that search engines can read. Because speed, reliability and security can affect SEO, we treat them as part of design, and clean pages are easier for AI tools to read. See RankGuarantee™ landing pages.
Kept running, and yours
You own the website outright, with full control and access, while we host it on managed WordPress, monitor it and apply updates and security patches. Website hosting details and what maintenance covers.
Call it web design in Cass County, website design or a custom WordPress website: the work is a site built for Cass County customers and for your business.
Our process
Cass County Web Design: From First Call to Launch
A typical build runs about four to six weeks, initial call to launch.
Start with discovery
We start by learning what the site has to achieve, which features you need and the looks you like.
Planning
Our project manager briefs the developers, then turns your discovery notes into an action plan for the site, before any design work begins.
Development
Mockups come first, then the developers build a first pass on WordPress. Review and changes follow, then launch preparation.
Go live
Before the site goes live we run a final round of testing across browsers and devices. A standalone project also gets a training video.
Pricing
Web Design Pricing: Standalone Sites and Included Plans
A site's cost comes down to scope: how many pages, which features and how much content. So we quote each project after a short call instead of posting one price. Talk it through with our CEO.
A website on its own
You do not need an Organic Growth plan. The project covers mockups, a custom WordPress build, up to 30 development hours, a dedicated project manager and a training video after launch. More on website design.
Included with Organic Growth Gold and Platinum
A fully managed, custom-built website, with hosting and maintenance, comes with the Gold and Platinum plans, alongside RankGuarantee™ landing pages, content and AI search work. A website is not part of Silver. Everything is month to month, with no setup fee and no contract. Compare the plans.
Questions
Cass County Web Design: Your Questions Answered
What does web design cost for a small business in Cass County?
Cost follows scope: how many pages you need, which features it must have (bookings, forms, an online store, a member area) and how much writing and photography has to be produced. We do not post a flat price, so after a short call with our CEO you get a custom quote for your project. Allow about four to six weeks for a typical project, first call to launch. A fully managed custom site with hosting and maintenance is also included with Organic Growth Gold and Platinum.
What is the timeline for a new website in Cass County?
Allow about four to six weeks from the opening call to launch. The work runs in four stages: discovery, planning, development and launch, with a first pass you review and edits before the site is public. In a field as crowded as real estate agents and brokers in Cass County, it is worth starting early so the new website is live before your busy season.
Is Cass County a competitive market for small business websites?
Yes, more than most. Cass County comes in at 65.3 on our Local Website Competition Index, ranking 361st of 1,822 counties with 20,000+ residents, and 203rd among the 400 markets on this site. Small-business competition peaks in real estate agents and brokers, at 3.1x the typical county. Most rivals are tiny: 57.8% of local locations have fewer than five employees. In a field this full, a site that stands apart and answers questions fast counts for more. Anyone weighing a custom WordPress website for your Cass County business ought to start with this picture.
Which kinds of local businesses crowd the field in Cass County?
Ranked by employer locations, the biggest categories in Cass County are real estate agents and brokers (147), insurance agencies and brokerages (137) and full-service restaurants (131). On small-business density versus a typical county, real estate agents and brokers (3.1x) and janitorial services (3.0x) lead. Category size counts the sites yours will be viewed beside, not how yours will fare.
Who owns the finished website, and who manages the project?
Yes, you own the website, with full control and access, and it is never a rental from us. From the first conversation through launch you have a dedicated project lead and developers, and support comes from our U.S.-based team.
What happens to the website after launch: hosting and maintenance?
We host on managed WordPress, with updates and monitoring. Maintenance means keeping WordPress, themes and plugins current, applying security updates as soon as they are released, running a post-update check after routine updates, and looking over content a few times a year. Your domain name is a separate purchase, managed apart from hosting.
Does a better website help me get found in Cass County?
It gives you a stronger base. We build sites with tidy code and a structure made for SEO, and speed, reliability and security can all affect SEO. For more visibility we pair it with RankGuarantee™ local landing pages, and Organic Growth adds AI search (GEO) work. Neither a ranking nor an AI mention can be promised by anyone, and we promise neither.
Do I need an Organic Growth plan to get a website?
Not at all. You can buy a website on its own. Gold and Platinum Organic Growth plans include a fully managed custom website, hosting and maintenance, and Silver is the plan without a site. Nothing to sign and no setup fee: each plan is month to month.
Can a single site serve more than one town in Cass County?
Absolutely. Cass County has 3 towns and cities above 2,500 residents, with Fargo, West Fargo and Horace at the top, and a custom website can hold one page per service per town. Planning, before any mockup exists, is where we fix that structure, and RankGuarantee™ landing pages can add more towns afterward.
Nearby
Customers Beyond Cass County: Neighboring Counties
Not every customer stops at the Cass County border. The closest counties follow, measured between county centers:
- Clay County, MN is 36 miles away, with 66,258 people and an index score of 56.9
- Traill County, ND sits 36 miles off, with 7,908 people and an index score of 50.5
- Ransom County, ND sits 38 miles away, with 5,603 residents and an index score of 21
- Barnes County, ND lies 39 miles away, with 10,726 residents and an index score of 40.6
About this page
The Sources Behind This Cass County Page
Client accounts played no part in this page. It is built from public Census Bureau files and one formula applied to all counties, so Cass County can be set next to any other. You will not find our own traffic, ranking or conversion numbers here either, since results vary by business.
- Date builtOctober 19, 2026
- Files used2023 Census population estimates, the 2017 and 2022 editions of County Business Patterns, the Small Area Income and Poverty Estimates for 2023, building permit files covering 2021 through 2026 to date, and the Gazetteer files for county centers.
- How it is definedThe exact calculation of the Local Website Competition Index plus all of the derived figures are written out on the method page. All markets are ranked in the index.
- CorrectionsEmail hello@getphound.com and we will verify it against the original data.
Start a Conversation
Let's Talk About a Custom Website for Your Cass County Business
What does your business sell, and which part of Cass County should it reach? Our CEO will go over your website on a short call before quoting it. You can reach us at 610-825-4363 or hello@getphound.com. Weighing a web design company in Cass County against other options? A short call is the quickest way to compare.