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Licking County, OH · Web Design
Licking County Web Design: Websites for a Many-Town Market
Licking County website design starts with the people and businesses the website will serve, and Licking County is spread across 7 towns and cities of 2,500 or more people. GetPhound has built and launched more than 500 websites, each custom-built on WordPress with design mockups and a project lead.
Numbers for this market
Licking County's Small Business Field: How Many, How Fast, How Big
Local Website Competition Index
62.5/ 100
Number 428 out of 1,822 counties that have at least 20,000 residents, and 232 among the 400 markets on this site. Read it on a 0 to 100 scale, where higher means more small businesses for each resident and quicker change. The calculation, step by step
We score each U.S. county-equivalent with 20,000 or more residents on how many small local businesses (the shops, practices and contractors that run on a small-business site) share its residents and how fast new ones keep arriving. Licking County scores 62.5, which is roughly in the middle.
The score is only part of the picture. Licking County is made up of many sizeable towns and cities, and it is also light on new home building for its size. Each tile below puts one measure on the same scale for every county.
- Small employers (under 10 staff) per 10,000 residents 30.2 Lags 58% of counties
- How fast employer locations grew, 2017 to 2022 +6.5% Outranks 70% of counties
- Portion of locations with fewer than 5 staff 58.4% Beats 50% of counties
- Portion of locations with 20 or more staff 9.1% Beats 73% of counties
- Communities at 2,500 residents or above 7 Tops 88% of counties
- Population movement since the 2020 Census +2.6% Tops 70% of counties
- Median household income, 2023 estimate $76,496 Beats 73% of counties
- New housing approved in 2025, per 10,000 residents 8.2 Sits below 86% of counties
Each bar marks where Licking County sits among all 1,822 counties of 20,000 or more people. Files: the Census Bureau's population estimates, County Business Patterns (2017 and 2022), Census income estimates and building permit data.
What stands out
Licking County Is Many Markets, Not One
Licking County is spread across 7 places of 2,500 or more people (4 above 10,000), more than 88% of counties manage. People look for a plumber in Newark or the next town over, not in the county, so a website for a business that serves several towns calls for a page for each of them, not one page for all.
Population: 183,201, the 375th largest of 3,143 U.S. counties, up 2.6% since the 2020 Census.
Roughly 38% of the population (70,478 people) lives beyond the limits of any town, so a site that lists only town names skips them; the county and the roads between towns deserve a mention too.
Your competition
Who Else Is Competing for Attention Online in Licking County
Small shops are the ones most likely to run on a modest website. The rows below show how thick they are on the ground in Licking County, category by category, next to the typical U.S. county. Those are the lookalike sites a visitor sees if you launch web design in Licking County.
Line of workBusiness locationsHow thickly small shops sit versus a typical countyGrowth or decline 2017 to 2022Larger locations (20+ staff)
Janitorial servicesMost crowded 55 +25% 0
Roofing contractors 11 +0% 0
Beauty salons 37 +5.7% 0
Real estate agents and brokersQuickest growth 53 +112% 0
Landscaping services 70 +2.9% 4
General automotive repair 51 +15.9% 0
Insurance agencies and brokerages 64 -3% 0
Residential remodelers 52 +40.5% 0
Electrical contractors 39 +11.4% 4
Accounting and CPA firms 17 +21.4% 0
Plumbing, heating and air-conditioning contractors 55 +3.8% 3
Dentists 48 +2.1% 7
Full-service restaurantsLeast crowded 97 +10.2% 42
Law offices 36 +5.9% 0
Physicians offices 32 -20% 5
The crowding column divides small locations (under 10 employees) per 10,000 residents by the median among U.S. counties with at least 20,000 residents. On the bars, 1.0x is the typical county. Counts are Census establishments for 2017 and 2022, so they describe businesses, not websites. See the method
The janitorial services category is where small-business competition is thickest in Licking County: 55 locations, 46 of them with fewer than ten employees, at 2.5 times the typical county's density of small locations, up 25% since 2017. Running ahead of a typical county as well: real estate agents and brokers (52 small locations, 1.2x). The full-service restaurants category is the roomiest: 0.7x typical across 97 locations, a place where a distinctive website is easy to spot.
Growth has been quickest in real estate agents and brokers: 112% more locations since 2017, now 53, which means fresh competing sites keep arriving. The heaviest concentration of 20-plus staff locations is in full-service restaurants, at 42 of 97 (43%).
One caution: these are counts of businesses, not websites. We do not know which locations have a site, how good it is or how many people visit it, and we do not guess; the table shows how many small competing businesses share the market, not what any site will earn.
New construction
Fewer New Homes Than the 2021 Peak in Licking County, but This Year Is Picking Up
Permits for new housing units. Source: Census Bureau permit files by county. These count permission to build, not homes completed.
Permits in Licking County peaked at 363 units in 2021; 2025 brought 151, about 58% less. Even so, 2025 equals 8.2 units per 10,000 residents, a lower rate than 86% of counties. Eight months into 2026, 132 units have been permitted, compared with 113 over the same eight months of 2025 (+16.8%).
Among construction-linked business types, real estate agents and brokers (1.2x typical) and landscaping services (1.1x typical) carry the most small-business competition in Licking County. A website takes weeks to plan, design and build, so the time to start is before new households arrive and begin looking up providers.
Comparable counties
Six Counties That Resemble Licking County
Which markets resemble Licking County? Out of 400, these six come closest once population, income, small and established employers, towns and construction are balanced against each other.
| Place | Score | People | Population change since 2020 | Net new employer locations since 2017 | Locations under 10 staff, per 10,000 residents |
|---|---|---|---|---|---|
| Licking County, OH (you are here) | 62.5 | 183,201 | +2.6% | +6.5% | 30.2 |
| Jefferson County, MO | 62 | 231,230 | +2.1% | -1.1% | 33.8 |
| Yakima County, WA | 59.6 | 256,643 | 0% | +4.5% | 29.7 |
| Washington County, PA | 65.7 | 210,232 | +0.4% | +1.8% | 41 |
| Porter County, IN | 61.6 | 175,335 | +1.2% | +4.2% | 39.4 |
| Yolo County, CA | 56.8 | 220,544 | +1.9% | +7% | 29.5 |
| Elkhart County, IN | 52.1 | 206,409 | -0.3% | +4.2% | 31.7 |
Look-alikes are chosen from our 400 markets by weighing size, income, density of small employers, established employers, number of places and building activity. Sources are those listed above.
Closest on paper: Jefferson County, MO, at 62 against Licking County's 62.5. The most distant of the six is Elkhart County, IN, at 52.1. If you are weighing small business website design in Licking County, treat the table as a picture of how alike the competition is, not as a forecast for your website.
What your site has to do
Janitorial Websites in Licking County: What Matters
The category with the most small-business competition in Licking County is janitorial services. A janitorial company sells reliability to the people who hire it, so the website should lay out the services and facilities served, show who does the work and make requesting a walkthrough or quote simple.
The website is also where visitors land after any search or referral. We build ours with clean code and structure them for SEO, and pair them with RankGuarantee™ local landing pages and AI search work when a business wants more visibility.
Residents by town
Licking County Place by Place: Who Lives Where
These are the biggest places in Licking County, ranked by residents. A custom website can include a page for any of them, written for the people who live there. When you evaluate a web design company in Licking County, ask whether each town gets its own page.
| Community | Population (2023 estimate) | Slice of county residents |
|---|---|---|
| Newark | 51,046 | 28% |
| Pataskala | 18,346 | 10% |
| Heath | 10,693 | 6% |
| Reynoldsburg (part) | 10,558 | 6% |
| Granville | 6,281 | 3% |
| Johnstown | 5,310 | 3% |
Source: Census Bureau place-level population estimates. Cities, towns and census-designated places are all counted; where a city straddles a county line, only the Licking County share is shown.
What you get
A Custom Website for Licking County Businesses: What You Get
Project manager and developers
From opening call to launch you work with a dedicated project manager and developers, with support from a U.S.-based team afterward.
SEO-ready structure
We put together with well-organized code and a structure that search engines can read. Because speed, reliability and security can affect SEO, we treat them as part of design, and clean pages are easier for AI tools to read. See RankGuarantee™ landing pages.
You own it, we keep it running
The site is yours, with complete control and access, and it is hosted on managed WordPress with monitoring and kept updated and patched for you. About hosting and website maintenance.
Whether you call it web design in Licking County, website design or a custom WordPress site, the work is the same: a site that is fast, clear and built for its customers.
How it works
Our Web Design Process in Licking County
From the first call to launch, most websites take about four to six weeks.
Discovery call
We start by learning what the website has to achieve, which features you need and the looks you like.
Planning the build
The project manager sits down with the developers and converts the discovery notes into a straightforward plan of action, before any design work begins.
Build the website
The developers build a first draft from the approved mockups on WordPress. You review it, we revise it, and we prepare for launch.
Launch day
Before the website goes live we run a final compatibility test across browsers and devices. After a standalone launch you receive a training video.
Pricing
Website Pricing for Licking County Businesses
A site's cost comes down to scope: how many pages, which features and how much content. We therefore give a custom quote after a short call. Book a call with our CEO.
A website on its own
You do not need an Organic Growth plan. The project covers design mockups, a custom WordPress build, up to 30 development hours, a dedicated project manager and a training video after launch. More on website design.
Bundled into Organic Growth Gold and Platinum
A fully managed, custom-built website, with hosting and maintenance, comes with the Gold and Platinum plans, alongside RankGuarantee™ landing pages, content and AI search work. Silver does not include a website. Plans are month to month, with no setup fee and no contract. See how the plans work.
Try your own numbers
Is Website Design for Licking County Businesses Worth It? Run the Numbers
This calculator uses only what you type. It shows how many customers cover the cost, not how many a site will bring.
FAQ
Website Design for Licking County Businesses: Questions and Answers
How much does Licking County web design cost?
The answer depends on scope: how many pages you need, which features it must have (bookings, forms, an online store, a member area) and how much writing and photography has to be produced. There is no flat price list: a short call with our CEO is how you get a custom quote. From initial call to launch, most websites take about four to six weeks. If you select Organic Growth Gold or Platinum, a fully managed custom website is included.
How soon can my Licking County business have a new website?
Allow roughly four to six weeks from the first call to launch. Four stages carry every build: discovery, planning, development and launch, with a first draft you review and revisions before anything goes live. With janitorial services this crowded in Licking County, launching before your busy stretch is worth planning for.
Is Licking County a competitive market for small business websites?
Close to average. Licking County scores 62.5 on our Local Website Competition Index, ranking 428th of 1,822 counties with 20,000+ residents, and 232nd among the 400 markets on this site. The janitorial services category has the most small-business competition, at 2.5 times the typical county. Most competing businesses are tiny: 58.4% of local locations have fewer than five employees. A well-built site has more room to be noticed here. When you evaluate a custom WordPress website for your Licking County business, keep this field in mind.
Which kinds of local businesses crowd the field in Licking County?
Ranked by employer locations, the biggest categories in Licking County are full-service restaurants (97), landscaping services (70) and insurance agencies and brokerages (64). Against a typical county, the most crowded with small businesses are janitorial services (2.5x) and real estate agents and brokers (1.2x). Category size counts the sites yours will be viewed beside, not how yours will fare.
Do I own the website you build, and who is my contact?
You do own it, with complete access and control, and you are never renting it back from us. From the first conversation through launch you have a dedicated project lead and developers, and support comes from our U.S.-based team.
What do website hosting and maintenance cover?
We host on managed WordPress, with updates and monitoring. Maintenance means updating WordPress, themes and plugins on schedule, applying security updates as soon as they are released, checking the site after routine updates, and doing a content review a few times a year. Domains are purchased and managed separately from hosting.
Can a new website help with Google and AI search in Licking County?
It lays a firmer foundation. GetPhound sites use well-organized code and are structured for SEO, and speed, reliability and security can all affect SEO. To go further, we add RankGuarantee™ local landing pages and, in Organic Growth, AI search (GEO) work. We do not promise a ranking, and we do not promise to be named in an AI answer.
Do I need an Organic Growth plan to get a site?
No plan is required. You can buy a website on its own. If you do choose Organic Growth Gold or Platinum, a fully managed custom website with hosting and maintenance is included, while Silver does not include one. Nothing to sign and no setup fee: every plan is month to month.
Can a single website serve more than one town in Licking County?
Absolutely. Licking County has 7 towns and cities above 2,500 residents, with Newark, Pataskala, Heath, Reynoldsburg and Granville at the top, and a custom website can hold one page per service per town. The structure is decided in planning, ahead of the first mockup, and RankGuarantee™ landing pages can add more towns afterward.
Around Licking County
The Counties Closest to Licking County
Your service area may spill over the line. Here are the counties nearest Licking County, by distance between centers:
- Knox County, OH is 22 miles away, with 63,320 people and an index score of 33.6
- Fairfield County, OH is 25 miles off, with 165,360 people and an index score of 58.6
- Perry County, OH is 27 miles away, with 35,551 people and an index score of 32
- Franklin County, OH is 29 miles off, with 1,326,063 residents and an index score of 59.2
Where the data comes from
How This Licking County Page Was Assembled
Client accounts played no part in this page. It is built from public Census Bureau files and one formula applied to all counties, so Licking County can be set next to any other. You will not find our own traffic, ranking or conversion numbers here either, because results vary by business.
- Date builtOctober 19, 2026
- Files usedCensus population estimates for 2023, the 2017 and 2022 editions of County Business Patterns, the Small Area Income and Poverty Estimates for 2023, the Building Permits Survey (2021 through 2026 year to date), plus Gazetteer files for county centers.
- How it is definedThe exact calculation of the Local Website Competition Index and every number built from it are on the method page. Every market sits in the index.
- Spot a mistake?Email hello@getphound.com and we will verify it against the original data.
Start a Conversation
Ready for Licking County Web Design That Works Hard?
What does your business sell, and which part of Licking County ought to it reach? Our CEO will go over your website on a short call before quoting it. You can reach us at 610-825-4363 or hello@getphound.com. Weighing Licking County website design against other options? A short call is the quickest way to compare.