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McHenry County, IL · Web Design
Small Business Website Design in McHenry County: Websites for a Many-Town Market
McHenry County is spread across 16 towns and cities of 2,500 or more people, and that changes what a small business needs from its website. Before you commit to McHenry County website design, look at the field you would be joining. GetPhound builds custom WordPress websites with mockups first and a dedicated project lead from the initial call to launch.
Local market profile
How Crowded Is the Small Business Field in McHenry County?
Local Website Competition Index
79/ 100
Number 114 out of 1,822 counties that have at least 20,000 residents, and 81 among the 400 markets on this site. Read it on a 0 to 100 scale, where higher means more small businesses for each resident and quicker change. Read the method
We score each U.S. county-equivalent with 20,000 or more residents on the number of small local businesses, the kind that depend on a small-business website, per resident and the pace at which more are opening. McHenry County scores 79, which is busier than most.
Look past the score and two features set McHenry County apart: it is made up of many sizeable towns and cities, and it is home to high household incomes. Each tile below puts one measure on the same scale for every county.
- Locations with under 10 employees, per 10,000 people 54.8 Outranks 92% of counties
- How fast employer locations grew, 2017 to 2022 +1.5% Falls behind 59% of counties
- Share of locations with under 5 employees 65.8% Beats 88% of counties
- Share of locations with 20+ employees 6.3% Sits below 50% of counties
- Communities at 2,500 residents or above 16 Sits above 96% of counties
- Headcount trend since 2020 +0.8% Sits below 51% of counties
- Median household income, 2023 estimate $101,205 Beats 94% of counties
- New housing approved in 2025, per 10,000 residents 48 Sits above 71% of counties
Each bar marks where McHenry County sits among all 1,822 counties of 20,000 or more people. Built from: Census population estimates, County Business Patterns (2017 and 2022), Census income estimates and building permit data.
What stands out
Why One Page Cannot Cover Every Town in McHenry County
McHenry County is spread across 16 places of 2,500 or more people (7 above 10,000), more than 96% of counties manage. People look for a plumber in Crystal Lake or the next town over, not in the county, so a website for a business that serves several towns calls for a page for each of them, not one page for all.
Population: 312,800, the 231st largest of 3,143 U.S. counties, up 0.8% since the 2020 Census.
Roughly 20% of the population (62,307 people) lives beyond the limits of any town, so a site that lists only town names skips them; the county and the roads between towns deserve a mention too.
What it means for your website
Landscaping Websites in McHenry County: What Matters
The landscaping services category has the thickest small-business field in McHenry County, so the site has a specific job to do. A landscaping site sells with pictures, so large build photos, a seasonal service list and a plain service area do most of the work, along with an easy estimate request.
The website is also where visitors land after any search or referral. We build ours with well-organized code and structure them for SEO, and pair them with RankGuarantee™ local landing pages and AI search work when a business wants more visibility.
Communities
McHenry County Place by Place: Who Lives Where
The latest Census estimates put residents of McHenry County in the places below. Each is a distinct group of customers who think of their own town first, which matters when you are weighing web design in McHenry County.
| Town or city | Residents (2023 figure) | Slice of county residents |
|---|---|---|
| Crystal Lake | 40,861 | 13% |
| Lake in the Hills | 28,661 | 9% |
| McHenry | 28,251 | 9% |
| Woodstock | 25,699 | 8% |
| Huntley (part) | 22,477 | 7% |
| Algonquin (part) | 21,849 | 7% |
Source: the Census Bureau's population estimates. Incorporated and unincorporated named places both appear; for cities split between counties, the figure covers just the part inside McHenry County.
Your competition
McHenry County Small Business Competition by Category
Fifteen kinds of local business, one yardstick: locations with fewer than ten employees for every 10,000 residents, set against the median county. At 2.0x, a county has double the usual number of small shops per resident. Anyone shopping for a web design company in McHenry County is up against these numbers.
CategoryLocationsHow thickly small shops sit versus a typical countyGrowth or decline 2017 to 2022Larger locations (20+ staff)
Roofing contractors 47 +2.2% 0
Landscaping servicesBusiest 263 +2.3% 3
Residential remodelers 222 +26.1% 3
Janitorial services 95 -9.5% 6
Beauty salons 111 -0.9% 4
Plumbing, heating and air-conditioning contractors 170 +8.3% 8
Electrical contractors 106 +1% 3
Dentists 135 -1.5% 6
General automotive repair 134 -4.3% 3
Real estate agents and brokersFastest growing 112 +57.7% 0
Accounting and CPA firms 44 -12% 0
Law offices 122 -4.7% 5
Full-service restaurantsMost established 230 +5.5% 71
Insurance agencies and brokerages 132 -9% 3
Physicians officesMost room 130 -3% 15
Crowding is locations with fewer than 10 employees per 10,000 residents, divided by the same figure for the median U.S. county of at least 20,000 residents. The dark tick on each bar marks 1.0x, the typical county. Counts are Census establishments for 2017 and 2022, so they describe businesses, not websites. Method
The landscaping services category is where small-business competition is thickest in McHenry County: 263 locations, 248 of them with fewer than ten employees, at 2.9 times the typical county's density of small locations, up 2.3% since 2017. Running ahead of a typical county as well: residential remodelers (214 small locations, 2.5x) and janitorial services (77 small locations, 2.4x).
Growth has been quickest in real estate agents and brokers: 57.7% more locations since 2017, now 112, which means fresh competing sites keep arriving. The heaviest concentration of 20-plus staff locations is in full-service restaurants, at 71 of 230 (31%).
Remember what this measures. It counts business locations from Census data. It says nothing about website quality, traffic or results, so use it to understand the size of the field, not to forecast a return.
Where demand is heading
McHenry County Permits Hold Steady Year After Year
Building permits issued for housing units. Data: the Census Bureau Building Permits Survey. Permits are approvals, not finished homes.
Annual permits have stayed in a narrow band, 1,503 units in 2025 and 1,374 in 2021, which is 48 per 10,000 residents, a higher rate than 71% of counties. Eight months into 2026, 1,009 units have been permitted, compared with 1,145 over the same eight months of 2025 (−11.9%).
Among construction-linked categories, roofing contractors (5.7x typical) and landscaping services (2.9x typical) carry the most small-business competition in McHenry County. A website takes weeks to plan, design and build, so the time to start is before new households arrive and begin looking up providers.
Similar markets
McHenry County Next to Its Closest Look-Alikes
McHenry County has six near-twins among our 400 markets. We picked them by weighing population, income, how thickly small businesses sit, how many employers have 20 or more staff, how many places there are and how much is being built.
| Market | Index | People | Population trend since 2020 | Net new employer locations since 2017 | Locations under 10 staff, per 10,000 residents |
|---|---|---|---|---|---|
| McHenry County, IL (this market) | 79 | 312,800 | +0.8% | +1.5% | 54.8 |
| Orange County, NY | 84.5 | 407,470 | +1.5% | +6.8% | 49.1 |
| Davis County, UT | 89.5 | 373,207 | +2.9% | +15.7% | 43.1 |
| Union County, NJ | 77.7 | 572,726 | -0.5% | +3.2% | 49.2 |
| Clackamas County, OR | 80.3 | 423,173 | +0.4% | +6% | 54.8 |
| Kane County, IL | 81.4 | 514,982 | -0.3% | +3.4% | 51 |
| Middlesex County, CT | 68.2 | 164,759 | +0.3% | +0.2% | 48.3 |
The six look-alikes are whichever markets on this site score closest on size, income, small-business density, established employers, places and construction. See the sources above.
Closest on paper: Orange County, NY, at 84.5 against McHenry County's 79. The most distant of the six is Middlesex County, CT, at 68.2. If you are weighing website design for McHenry County businesses, treat the table as a picture of how alike the competition is, not as a forecast for your site.
Check the math
Work Out Whether a New Website Pays Back for You
This calculator uses only what you type. It shows how many customers cover the cost, not how many a website will bring.
What goes into the site
A Custom Website for McHenry County Businesses: What You Get
Project manager and developers
A dedicated project manager and developers stay on your project from the initial call through launch, with support from a U.S.-based team afterward.
Fast, clean, structured
Sites are fast, professional and structured for SEO with clean code. Page speed, reliability and security can affect SEO, and plain pages are also easier for AI tools to read. See RankGuarantee™ landing pages.
You own it, we keep it running
Ownership is yours, with full control and access, and hosting and maintenance keep WordPress, themes and plugins current. Website hosting details and what maintenance covers.
Web design in McHenry County, website design, a web design company, a custom WordPress site: different names for the same job of building a site that is fast, straightforward and built for your customers.
Our process
How We Build a Website for McHenry County Businesses
Most websites take about four to six weeks from the first call to launch.
Start with discovery
We start by learning your goals, any special functionality you need and the styles you like.
Planning the build
Your project manager meets with the developers and turns the discovery notes into a plain plan of action, so nobody starts designing from guesswork.
Development
The developers build a first draft from the approved mockups on WordPress. You review it, we revise it, and we prepare for launch.
Launch day
The last step is a check across browsers and devices, and then the site is live. A standalone project also gets a training video.
What it costs
Website Pricing for McHenry County Businesses
What a site costs depends on its scope: the number of pages, the features you need and how much content has to be written or reorganized. We therefore give a custom quote after a short call. Book a call with our CEO.
A website on its own
It stands alone, with no plan to buy. You get mockups, a custom WordPress build, up to 30 development hours, a dedicated project lead and a training video once the site is live. About our websites.
Part of Organic Growth Gold and Platinum
Gold and Platinum include a custom-built website with hosting and maintenance, fully managed for you, alongside RankGuarantee™ landing pages, content and AI search work. Silver does not include a website. Plans are month to month, with no setup fee and no contract. Compare the plans.
FAQ
McHenry County Web Design: Frequently Asked Questions
How much does a website cost in McHenry County?
It depends on scope: how many pages you need, which features it must have (bookings, forms, an online store, a member area) and how much writing and photography has to be produced. There is no flat price list: a short call with our CEO is how you get a custom quote. From first call to launch, most websites take about four to six weeks. A fully managed custom website with hosting and maintenance is also included with Organic Growth Gold and Platinum.
How soon can my McHenry County business have a new website?
Allow roughly four to six weeks from the first call to launch. The work runs in four stages: discovery, planning, development and launch, including a first draft for your review and a round of revisions. The landscaping services category is crowded in McHenry County, so starting early makes it likelier the new website is live when customers are looking.
Is McHenry County a competitive market for small business websites?
More than most. McHenry County registers 79 on our Local Website Competition Index, ranking 114th of 1,822 counties with 20,000+ residents, and 81st among the 400 markets on this site. The category with the most small-business competition is landscaping services, at 2.9 times the typical county. Most competing businesses are tiny: 65.8% of local locations have fewer than five employees. That makes a distinct, fast-to-read website matter more, not less. When you evaluate McHenry County website design, keep this field in mind.
Which local businesses compete for attention online in McHenry County?
The top three business types by location count in McHenry County are landscaping services (263), full-service restaurants (230) and residential remodelers (222). Against a typical county, the most crowded with small businesses are landscaping services (2.9x) and residential remodelers (2.5x). Category size counts the sites yours will be viewed beside, not how yours will fare.
Do I own the website you build, and who is my contact?
You do own it, with complete control and access, and it is never a rental from us. From the first conversation through launch you have a dedicated project manager and developers, and our U.S.-based team supports you afterward.
What do website hosting and maintenance cover?
Hosting means managed WordPress with updates and performance monitoring. Maintenance means staying on top of WordPress, theme and plugin updates, applying security updates as soon as they are released, checking the website after routine updates, and reviewing content a few times a year. Domains are purchased and managed separately from hosting.
Can a new website help with Google and AI search in McHenry County?
It builds a better foundation. We build sites with tidy code and a structure made for SEO, and page speed, reliability and security can affect SEO. For more visibility we pair it with RankGuarantee™ local landing pages, and Organic Growth adds AI search (GEO) work. Neither a ranking nor an AI mention can be promised by anyone, and we promise neither.
Do I need an Organic Growth plan to get a website?
Not at all. You can buy a website on its own. Gold and Platinum Organic Growth plans include a fully managed custom website, hosting and maintenance, but Silver does not. Nothing to sign and no setup fee: every plan is month to month.
Can one website cover several towns in McHenry County?
Absolutely. McHenry County has 16 towns and cities above 2,500 residents, with Crystal Lake, Lake in the Hills, McHenry, Woodstock and Huntley at the top, and a custom website can hold one page per service per town. Planning, before any mockup exists, is where we fix that structure, and RankGuarantee™ landing pages can add more towns afterward.
Close by
Customers Beyond McHenry County: Neighboring Counties
Your service area may spill over the line. Here are the counties nearest McHenry County, by distance between centers:
- Boone County, IL sits 19 miles away, with 53,202 people and an index score of 61.1
- Walworth County, WI is 24 miles out, with 105,822 residents and an index score of 77.4
- Kane County, IL is 27 miles off, with 514,982 people and an index score of 81.4
- DeKalb County, IL lies 34 miles out, with 100,288 people and an index score of 52.6
Behind the numbers
What Went Into This McHenry County Page
None of this page's numbers come from client accounts. It is built from public Census Bureau files and one formula applied to all counties, so McHenry County can be set next to any other. You will not find our own traffic, ranking or conversion numbers here either, because results vary by business.
- Last builtOctober 19, 2026
- SourcesCensus population estimates for 2023, County Business Patterns for 2017 and 2022, SAIPE income estimates for 2023, the Building Permits Survey (2021 through 2026 year to date), and the Gazetteer files for county centers.
- How it is definedThe formulas behind the Local Website Competition Index plus all of the derived figures are written out on the methodology page. See where each market lands in the index.
- Something look off?Email hello@getphound.com and we will look the figure up again in the source.
Get in Touch
Let's Talk About McHenry County Web Design for Your Business
Tell us what your business does and which parts of McHenry County you serve, and we will talk through the pages and features you need and send a custom quote. Reach us by phone at 610-825-4363 or by email at hello@getphound.com, and we will book a call with our CEO. If you are comparing a web design company in McHenry County, a short call is the quickest way to see what fits.